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*Offer not applicable on IKWI, Merch & Combos
THE SCIENCE BEHIND
Our Formulations are 90% nature derived, with our focus being the use of scientifically-proven ingredients that ensure promised results.
to Improve Tensile Strength
The natural keratin present in the hair cuticle gets damaged by use of harsh chemicals, styling tools, etc. As a result, hair loses elasticity and becomes damaged. Lab studies prove Vegetal Keratin improves hair elasticity by 18%. More elastic hair is healthier and less prone to breakage. Rich in Omega 3 Fatty Acids, this vegan alternative to animal keratin helps repair dry and damaged hair by penetrating the hair shaft to improve the tensile strength of hair fibres & increase hair elasticity, thus making hair stronger, healthier and frizz-free.
While Hyaluronic is a known skin hero, it is also extremely beneficial for dry and frizzy hair. Healthy hair strands need moisture to maintain their structure and resist the effects of environmental factors. Hyaluronic Acid is a natural humectant that locks water molecules inside the hair strands to improve its appearance and overall hair health, while resisting damage.
for Cuticle Repair
Ceramides that occur naturally in the hair get depleted by the overuse of chemical treatments and styling tools, thus leading to raised cuticles. Raised cuticles allow moisture to quickly escape, making hair dry and frizzy. Ceramides (1, 2, 3, 4 & 6) are the saviour for dry, damaged hair cuticles. Multiple Ceramides together create a protective layer around the hair strands that help repair cuticle damage caused from colouring, styling, chemical or heat treatments. Applying ceramides infused hair care, can help flatten the hair cuticles, thus promoting moisture retention and elasticity, controlling frizz and further damage.
to Boost Keratin
As a rich source of protein & amino acids, quinoa protein provides the hair with moisture & strength while repairing surface damage. It also boosts keratin production which strengthens the hair shaft to make damaged hair healthier & stronger. Quinoa Protein also contains Vitamin E that balances the production of natural oils in your hair to keep it soft & smooth.
Olive oil is a natural emollient which adds softness and strength to hair. It penetrates deep into the hair shaft to smoothen the outer cuticle & preserve moisture from within.
to Deep Moisturize
Babassu Oil has intense moisture retention capacity. Its topical application through haircare products prevents the hair & scalp from losing moisture. This keeps dry & damaged hair strands moisturized for longer, leaving it less prone to breakage.
to Lock Moisture
Shea Butter, full fatty acids is an extremely moisturizing ingredient that can make dry, damaged hair super soft. It acts as a sealant to lock in moisture to reduce dryness & prevent split ends. It can also shield the hair from heat & styling damage.
Full Ingredients List
Aqua, Brassica Alcohol (and) Brassicamidopropyl Dimethylamine (and) Polyester-11 (and) Aspartic Acid (and) EDTA, Cetyl Alcohol, Triheptanoin, Glycerine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Quinoa, Menthol, Olea Europaea (Olive) Fruit Oil, Argania Spinosa (Argan) Kernel Oil, Orbignya Speciosa Kernel (Babassu) Oil (and) Astrocaryum Murumuru Fruit Extract, Dimethylsilanol Hyaluronate, Citric Acid, Wheat Amino Acids (and) Soy Amino Acids (and) Arginine HCl (and) Serine (and) Threonine, Laminaria digitata extract (and) Cetyl - PG Hydroxyethyl palmitate (and) Ceramide 1 (and) Ceramide 2 (and) Ceramide 3 (and) Ceramide 4 (and) Ceramide 6 II, Guar Hydroxypropyltrimonium Chloride, Allantoin, Disodium EDTA, Benzyl Alcohol (and) Ethylhexylglycerin (and) Tocopherol, IFRA Certified Allergen Free Fragrance.
1. Should I apply a hair mask before or after using a conditioner?
A. Cleansing hair with a shampoo opens up hair follicles, which is why it is best to apply a hair mask before conditioning to help ingredients penetrate better.
2. Can I put a hair mask on the roots?
A. Applying a hair mask on the roots can weigh down hair, so it is recommended to apply the hair mask to the mid-length and ends of the hair.
3. Is it safe to use Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask on chemically treated hair?
A. Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask is safe for chemically treated and coloured hair. It is also suitable for curly hair types.
4. Can I use Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask as a pre-shampoo treatment?
A. Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask doubles up as a weekly pre-shampoo deep conditioning treatment. All you need to do is apply the hair mask on your hair and scalp and leave it on for 20 minutes before rinsing it off followed by shampoo.
5. Will Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask control split ends and frizzy hair?
A. Hyaluronic Hydrating Quinoa Protein & Olive Hair Mask deeply hydrates and nourishes hair to combat breakage, reduce frizziness, and split ends.
*Offer not applicable on Gifting Combos, Ikwi & Merch